Sustainable media consulting for

CEOs

Entrepreneurs

CMOs

Chief Digital Officer

VP marketing

VP Media

Vp digital

Head of marketing

Head of media

Agencies

CEOs

We specialize in elevating marketing teams, amplifying their media performance, and unleashing their potential for human growth while leveraging AI.

What We Do

Operating Model Design

Crafting and fine-tuning the ideal operating model that seamlessly integrates people, platforms and AI is an ongoing strategic journey. Our seasoned experts provide valuable guidance and innovative strategies to design, adapt, and optimize operating models that evolve in tandem with your dynamic needs, ensuring your continued growth and sustained success.

Team and Individual Mentoring

Nurturing a vibrant and motivated daily work environment, especially within digital and growth teams, can be a formidable task. Our tailored mentoring, coaching, and training solutions are designed to inspire and empower your teams. We aim to unlock their full potential, enabling them to excel in the ever-evolving digital landscape.

Vendor and Agency Management

Effective growth hinges on robust vendor and agency partnerships. Our expertise lies in structuring, nurturing, and optimizing these relationships for maximum media spending efficiency. With a deep understanding of media platforms, we facilitate strategic discussions, fostering collaborative environments that propel your growth initiatives.

Strategic Decisions

Navigating the intricacies of digital growth demands precision. We excel at helping leadership teams set clear goals and KPIs. By harmonizing customer acquisition cost (CAC) with returns and streamlining KPI execution across your organization, we empower you to achieve results that are not just data-driven but also ROI-focused.

Why working with us

Plug and Play Solutions

Seamlessly integrate our services into your operations, minimizing disruptions and maximizing results from day one.

Expertise

Rely on our deep industry knowledge and specialized skills to drive excellence in your digital growth strategies.

Efficiency and Effectiveness

We fine-tune your strategies to optimize media efficiency and effectiveness, ensuring every investment delivers maximum impact and ROI.

Human First Approach

We prioritize people, cultivating a work environment that fosters growth, innovation, and collaboration.

In housing

Think of us as an integral part of your team, working in harmony to achieve shared goals.

Experience

With a proven track record and years of experience, we bring insights and best practices to supercharge your growth journey

Platforms we know

Cases studies

CPG Precision Media

CPG Media

Precision Media for a Large CPG Brand

Challenge

A prominent CPG (Consumer Packaged Goods) brand sought to optimize its digital advertising efforts. Their goal was to increase brand visibility, drive engagement, and boost sales in a highly competitive market.

Solution

We implemented a precision media strategy, leveraging data-driven insights to identify and target their ideal customer segments. Through rigorous campaign optimization, we fine-tuned ad placements, content, and timing.

23%
media efficiency

B2B Account Based Marketing

B2B coverage

B2B Account-Based Advertising Program

Challenge

A B2B service company needed to optimize its advertising efforts to reach key decision-makers within their target accounts. They aimed to improve awareness, engagement, and lead conversion.

Solution

We implemented a highly optimized account-based advertising program, meticulously crafting personalized content and ad campaigns for each target account. By continuously optimizing these campaigns, we ensured engagement and conversion rates were maximized.

70%
target account coverage

Mobile App LTV

App LTV

RoAS increase for a mobile app

Challenge

A mobile app startup sought to optimize user retention, in-app purchases, and the lifetime value (LTV) of its users.

Solution

We devised a comprehensive LTV optimization strategy that included personalized ads, targeted messaging, and incentives for in-app purchases. Continuous campaign optimization based on user behavior and feedback led to significant improvements.

34%
Increase of RoAS

Media agency selection

Media agency selection

Media agency selection for a leading pharma company

Challenge

The client needed to select its media agency to launch a product in one test country with very precise audiences and the will to extend to other countries if the launch was successful

Solution

Onalgo led a structured consultation including the scope definition, assessment matrix, pitch orchestration, stress-testing of media strategies, and negotiation support. It was done through a specific methodology taking both hard and soft skills into account in a very short period of time.

2 months
Process

CPG Precision Media

CPG Media

Precision Media for a Large CPG Brand

Challenge

A prominent CPG (Consumer Packaged Goods) brand sought to optimize its digital advertising efforts. Their goal was to increase brand visibility, drive engagement, and boost sales in a highly competitive market.

Solution

We implemented a precision media strategy, leveraging data-driven insights to identify and target their ideal customer segments. Through rigorous campaign optimization, we fine-tuned ad placements, content, and timing.

23%
media efficiency

B2B Account Based Marketing

B2B coverage

B2B Account-Based Advertising Program

Challenge

A B2B service company needed to optimize its advertising efforts to reach key decision-makers within their target accounts. They aimed to improve awareness, engagement, and lead conversion.

Solution

We implemented a highly optimized account-based advertising program, meticulously crafting personalized content and ad campaigns for each target account. By continuously optimizing these campaigns, we ensured engagement and conversion rates were maximized.

70%
target account coverage

Mobile App LTV

App LTV

RoAS increase for a mobile app

Challenge

A mobile app startup sought to optimize user retention, in-app purchases, and the lifetime value (LTV) of its users.

Solution

We devised a comprehensive LTV optimization strategy that included personalized ads, targeted messaging, and incentives for in-app purchases. Continuous campaign optimization based on user behavior and feedback led to significant improvements.

34%
Increase of RoAS

Media agency selection

Media agency selection

Media agency selection for a leading pharma company

Challenge

The client needed to select its media agency to launch a product in one test country with very precise audiences and the will to extend to other countries if the launch was successful

Solution

Onalgo led a structured consultation including the scope definition, assessment matrix, pitch orchestration, stress-testing of media strategies, and negotiation support. It was done through a specific methodology taking both hard and soft skills into account in a very short period of time.

2 months
Process

What people say

“onalgo has been instrumental in partnering with us to define our growth strategy and how it connects to our broader digital marketing agenda. onalgo has been an invaluable extension to my team”

Corrie Maguire

Global Senior Director
Digital Marketing

“onalgo support is invaluable as it brings a quite unique combination of competencies: deep understanding and mastering of digital adtech services as well as the capability to have a highlevel view on team structures, roles and responsibilities”

Susanne Schaefer

Head of Digital

"onalgo served as a thoughtful partner between the client our platform and the agency. The approach was thus refined to a level of confidence and tactical savvy that only a partner like onalgo could have informed"

Sébastien Labarrère

Head of ecommerce

Our team

Stephany Pierre
Senior Consultant

Stephany brings over six years of experience in leading media agencies, with a strong specialization in paid social developed within top-tier social-first firms.

Matthieu
Managing Director

With more than twelve years in renowned digital consulting firms, Matthieu supports clients in structuring marketing strategies, orchestrating operating models, and elevating agency performance.

Augustin
Consultant

Augustin has over three years of experience in digital marketing consulting, supporting leading advertisers in implementing efficient media strategies and improving collaboration across internal and agency teams.

Hugo Gersanois
Founder

Hugo is a serial entrepreneur in digital marketing and advisory, having built and scaled multiple companies operating at the intersection of digital marketing strategy, technology, and operational excellence.

Manifesto

What Do We Mean By Sustainable Growth?

At Onalgo, we embrace sustainable growth as the approach to not only meet business Key Performance Indicators (KPIs) but also ensure strategies are beneficial for people and the planet. Our commitment extends beyond the pursuit of numerical targets, dedicated to crafting strategies that embody the triple bottom line: business, social welfare, and environmental sustainability.

Our Sustainable Growth Approach Includes:

Empowering People

We believe in fostering empowerment as a core pillar of sustainable growth.

Balancing Business Needs

We think that reaching relevant business KPIs can be achievable through growth.

Economic Prosperity

We recognize the necessity of profitability and advocate for shared economic success.

With Onalgo, sustainable growth harmonizes with business goals, people and the planet. And you, what is your manifesto? 

Contact us

Let us know how you would want to grow.

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